Mission & Values

A group of people are sitting in a circle outdoors, socially distanced, wearing face masks, and participating in a gathering by a brick building with stairs, trees, and neighboring buildings in the background.

Community members gathering and forming Longfellow Rising in the summer of 2020

“There is hope the community is still there for us. This is something we built together... This is our livelihood.”

- Ruhel Islam

Rebuilding Downtown Longfellow with equity, sustainability and belonging

Our mission

Longfellow Rising exists to rebuild Downtown Longfellow through community-led, equity-centered development that restores belonging, strengthens cultural identity, and supports long-term stability for residents and small businesses.

Born from the uprising following the police murder of George Floyd, our work honors that moment by prioritizing BIPOC leadership, community ownership, and redevelopment shaped by those most impacted by disinvestment, displacement, and systemic harm.

We believe rebuilding is not only about buildings. It is about relationships, trust, and creating places where people can gather, heal, and thrive together.

A poster with the title "Longfellow Rising" and the tagline "Prioritizing People Over Profit". It features a grid of six abstract shapes in purple and dark green, with the words "Equity," "Diversity," and "Sustainability" listed on the left.

OUR VALUES

Guiding Principles

  • Practice anti-racism and inclusion to achieve equity

  • Work collaboratively in a spirit of respect and support

  • Committed to transparency, access and support of diverse stakeholders in Longfellow

  • Build and sustain relationships in downtown Longfellow, knowing that solid and communicative relationships lead to sustainable outcomes

  • Solve problems through engagement and action, while recalling past historical inequities

  • Seek to bring about meaningful change through inclusive and equitable business practices